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BLACK FRIDAY 2026 · FRIDAY 27 NOVEMBER

Is it really a Black Friday deal?

We've logged every guitar price at six UK shops every night since 8 June. On Black Friday we'll check each deal against 172 days of real prices and show you how it compares.

24,093guitars tracked tonight
2.3mprice checks so far
172days of history by 27 Nov
6UK shops
COUNTDOWN 48 days to Black Friday Until then we keep logging every price, so we can spot a "deal" that's really last month's price.

Every deal gets one of four verdicts

REAL DEALThe lowest price we've recorded for it at any of the six shops, or within 2% of it.
GOOD PRICEBelow its usual price, but we've seen it cheaper before.
NORMAL PRICEAbout what it has cost on most days since June, whatever the sale badge says.
RAISED, THEN CUTThe price went up in the weeks before, and the "deal" just takes it back down.

What a check looks like

Real price history, checked 10 Oct
Gibson Studio Les Paul
REAL DEAL

Gibson Studio Les Paul, Ebony

£1,099at Thomann
26 May £1,499Tonight £1,099

The lowest best price we’ve recorded. On 26 May it was £1,499.
Epiphone Special Les Paul
GOOD PRICE

Epiphone Special Les Paul, Inspired By Gibson Custom 1960 Double Cut Reissue Cherry Red

£749at GuitarGuitar
Dashed line: lowest £689Tonight £749

Below its average of £887, but it has been lower: £689 at Gear4Music, 9 Sep to 6 Oct.
Gibson Warren Haynes Les Paul Standard Sixties Cherry
RAISED, THEN CUT

Gibson Warren Haynes Les Paul Standard Sixties Cherry, Standard

£2,199£2,699at Gear4Music
Dashed line: £2,199£2,199 on 17 Sep

Gear4Music had it at £2,199, put it up to £2,699 on 2 Sep, then cut it back to £2,199 on 17 Sep.

525 guitars got dearer since 1 Sep

Most prices are falling: 4,489 of the 14,613 guitars we've watched since then are cheaper now. But if one of these comes back down on Black Friday, that isn't a deal. It's last month's price.

Cheaper31%
Dearer3.6%
No change66%
GuitarShop1 SepNowChange
Epiphone Inspired by Gibson Flying V 70s Maui BlueGuitarGuitar£499£699+40%
Epiphone Crestwood Custom Tremotone, Polaris WhiteGear4Music£444£619+39%
Epiphone Coronet, CherryGear4Music£324£439+35%
Ibanez AZ2203N Antique TurquoiseGuitarGuitar£1,399£1,799+29%
Epiphone Uptown Kat ES, Emerald Green MetallicGear4Music£484£619+28%
PRS SE CE | CE24 - Black CherryPeach£499.99£599+20%
Epiphone Inspired by Gibson Flying V 70s EbonyGuitarGuitar£599£699+17%
Same listing, same shop: the price in the first week of September against tonight's. Biggest rises first, at most three per shop. Andertons isn't included: our record of its September sale prices isn't reliable.

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What four months of prices taught us

1 in 5"was" prices we checked had actually been charged while we watched (2,573 guitars, early October).
Thursdayis when most price cuts showed up this summer. Sunday had the fewest.
4 in 5price cuts of 5% or more were still in place a month later.

Questions people ask

When is Black Friday 2026?

Friday 27 November. Many shops start their sales earlier, and we check every price every night, so the checker works on early deals too.

Do shops put prices up before Black Friday?

Some prices go up and many come down. Since 1 Sep, 525 of the guitars we track got dearer and 4,489 got cheaper. We flag any Black Friday deal that just undoes a recent rise.

How do you know a deal is real?

We compare the Black Friday price with every price we've recorded for that guitar since June, at that shop and the other five. A crossed-out "was" price on its own doesn't count.